Communicating a Service Offering in Cairns
Because services are intangible, marketing messages for services do more than market services. Communications make services more tangible, and offer prospects something firm to make reference to.
As a result, marketing communications for most services haul around a heavier load than communications for products. A bright red Porsche 911 convertible, for example, speaks loudly and beautifully [...]
February 1, 2010
• Tags: marketing services, rob johnson cairns, services marketing • Posted in: General • No Comments